Publication details [#55665]

Hecht, Michael L., Janice Krieger, Jonathan Pettigrew and Michelle Miller-Day. 2011. Alcohol and Other Drug Resistance Strategies Employed by Rural Adolescents. Journal of Applied Communication Research 39 (2) : 103–122.
Publication type
Article in journal
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Place, Publisher


This study assessess how rural youth take health decisions and employ communication strategies to oppose influence attempts in alcohol, tobacco, and other drug (ATOD) offers . Their resistance strategies appear similar to former findings concerning urban youth -refuse, explain, avoid, and leave (the REAL typology) -, whereas unique features involve the significance of personal narratives, the expression of a non-user identity, and stating being “responsible” to self and others.