Publications
Publication details [#55675]
Unterberger, Barbara. 2012. English-medium programmes at Austrian business faculties: A status quo survey on national trends and a case study on programme design and delivery. AILA Review 25 : 80–100.
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
John Benjamins
Journal DOI
10.1075/aila
Annotation
Internationalisation processes have accelerated the implementation of English-medium programmes (EMPs) across European higher education institutions, especially within the field of business and management studies. This paper presents key findings of a quantitative status quo survey on the spread of EMPs across Austrian business faculties as well as those of a qualitative case study on English-taught programmes at Vienna University of Economics and Business (WU). The results point towards a lack of awareness of the ESP (English for Specific Purposes) element in English-medium business education, as only 11% of the courses can be classified as ESP.