This article aims to provide a cognitive and discourse based theory to collective memory research. Despite the fact that a large proportion of studies in collective memory research in social, cognitive, and discourse psychology are based on investigations of (interactional) cognitive and discourse processes, neither linguistics nor cognitive and social psychologists have proposed an integrative, interdisciplinary and discursive-based theory to memory research. The article argues that processes of remembering are always embodied and action oriented reconstructions of the past, which are highly dynamic and malleable by means of communication and context. This new approach aims to provide the grounds for a new ecologically valid theory on memory studies which accounts for the mutual interdependencies between communication, cognition, meaning, and interaction, as guiding collective remembering processes in the real-world activities.