The aim of this study is to focus on the relationship between the macro phenomenon “culture” and the micro analysis of text structures of a specific genre – fanzines – to provide empirical evidence of how the genre ascribed to a social group reflects specific, culturally shaped world views. The study also investigates the diachronic, intermedia dimensions of a specific genre – punkzines – providing evidence of anticipated forms of the language used in current text messaging and arguing whether the virtualization of the cultural and social spaces related to the evolution of fanzines into webzines has left their social function unchanged while affecting our understanding of “culture”.