Publications

Publication details [#56235]

Martínez-Camino, Gonzalo. 2012. Dialogicality and dialogue: An analysis of complexity and dynamics of fictitious dialogues in Spanish and Mexican television advertising. Pragmatics 22 (4) : 615–650.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | dialogue | participation framework | television | turn

Language as a subject

Mexicano | Spanish

Place, Publisher

International Pragmatics Association

Journal DOI

10.1075/prag

Annotation

This study compares how fictional interlocutors in Spanish and Mexican TV advertising dialogues, use the two distinct dialogue complexity levels, represented by turns and contributions, in an attempt to affect each other.