Publication details [#56235]

Martínez-Camino, Gonzalo. 2012. Dialogicality and dialogue: An analysis of complexity and dynamics of fictitious dialogues in Spanish and Mexican television advertising. Pragmatics 22 (4) : 615–650.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
International Pragmatics Association
Journal DOI


This study compares how fictional interlocutors in Spanish and Mexican TV advertising dialogues, use the two distinct dialogue complexity levels, represented by turns and contributions, in an attempt to affect each other.