Publication details [#56321]

Roth-Gordon, Jennifer. 2012. Linguistic techniques of the self: The intertextual language of racial empowerment in politically conscious Brazilian hip hop. Language & Communication 32 (1) : 36–47.
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This paper represents the bodily aesthetics, consumption patterns, and daily linguistic practices of Brazilian hip-hop affiliated, politically conscious, poor male Brazilian youth in late 1990's Rio de Janeiro. Daily conversational rap lyric quoting is used as discursive strategy of racial empowerment, as a kind of linguistic ‘technique of the self’, enabling speakers to manage the racial appearance of their coloured body, whilst evading negative associations.