Publications

Publication details [#56338]

Limerick, Nicholas. 2012. Recontextualizing ideologies about social difference in New York Spanish-language newspaper advertising. Language & Communication 32 (4) : 312–328.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Elsevier

Annotation

This paper explores how group-related notions of difference are advertised in the popular New York Spanish-language newspaper El Diario via linguistic signs and virtual figures shaping personhood figures that oppose other groups with working class, Spanish-speaking consumers in order to market products.