Publications

Publication details [#56466]

Blees, Gerda J. and Willem M. Mak. 2012. Comprehension of disaster pictorials across cultures. Journal of Multilingual and Multicultural Development 33 (7) : 699–716.

Publication type

Article in journal

Publication language

English

Keywords

culture | interpretation | pictorial representation | symbol | warning

Place, Publisher

Routledge

Journal WWW

www.multilingual-matters.com/multi/onlinej.asp

Annotation

This study compares the comprehension level of Dutch and Chinese participants of 30 ‘universal’ disaster pictorials by Dutch designers. This contrastive study is useful for investigating interpretation differences of pictorials, designed for use in different cultures.