Publication details [#56507]

Xiong, Tao. 2012. Discourse and marketization of higher education in China: The genre of advertisements for academic posts. Discourse & Society 23 (3) : 318–337.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
SAGE Publications


Drawing on Askehave and Swales’s (2001) text-driven re-purposing genre analysis model, this corpus-based study of ads for academic posts, printed in a major Chinese-language official newspaper, discloses rhetorical moves and discourse strategies and hdiscusses ow they might provide an alternative manner to comprehend the marketization of Chinese higher education.