Publications

Publication details [#56511]

Ramakrishnan, Srilakshmi. 2012. ‘Wheatish’ grooms and ‘innocent’ divorcées: Commodifying attributes in the discourse of Indian matrimonials. Discourse & Society 23 (4) : 432–449.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | functions of language | language and culture | language use | marriage counseling

Language as a subject

English, Indian

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This study argues that Indian English matrimonial ads, easing arranged marriages in Indian society, may be clarified via the Matrimonial Ads Register, which sets out language use in functionality and simplicity terms as interpreted against sociocultural values and ideologies.