Publications
Publication details [#56639]
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter
Journal WWW
Annotation
This study argues that Plato, Aristotle, Cicero and Quintilian's views on humor show that humor may be a powerful persuasion tool, but like any powerful (discursive or non-discursive) arm, it ought to be employed with caution.