Publications

Publication details [#56646]

Schifferstein, Hendrik N.J., Geke D. S. Ludden and Barry M. Kudrowitz. 2012. Surprise and humor in product design. Humor 25 (3) : 285–309.

Publication type

Article in journal

Publication language

English

Keywords

appropriateness | emotion | humor | joke, comprehension of

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.de/journals/order/en.start.html

Annotation

This article discusses participants' evaluation -specifically the surprise/confusion level and ensuing emotion intensity- of rubber duckies and deodorants, with (un)fit sensory incongruities of three kinds (visual-tactual, visual-auditory, and visual-olfactory).