Publications

Publication details [#56667]

Juffermans, Kasper. 2012. Exaggerating difference: Representations of the Third World Other in PI aid. Intercultural Pragmatics 9 (1) : 23–45.

Publication type

Article in journal

Publication language

English

Keywords

developing nation | development | image | language and culture | self-representation

Language as a subject

Dutch | Flemish

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/IPRG/html

Annotation

This paper argues that Flemish and Dutch private/personal initiatives (PIs) in development cooperation (PI aid) in Gambia discursively overstate cultural and socio-economic differences between their European Selves and the African Others.