Publication details [#56667]

Juffermans, Kasper. 2012. Exaggerating difference: Representations of the Third World Other in PI aid. Intercultural Pragmatics 9 (1) : 23–45.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
De Gruyter


This paper argues that Flemish and Dutch private/personal initiatives (PIs) in development cooperation (PI aid) in Gambia discursively overstate cultural and socio-economic differences between their European Selves and the African Others.