Publications

Publication details [#56795]

Dowling, Tessa. 2012. Translated for the dogs: Language use in Cape Town signage. Language Matters: Studies in the Languages of Africa 43 (2) : 240–262.

Publication type

Article in journal

Publication language

English

Keywords

language shift | language use | literacy | multilingualism | sign

Language as a subject

English | Xhosa

Place, Publisher

Routledge

Annotation

This paper explores signage in Cape Town generally and in particular in some distinct residential vicinities, questioning and illustrating the use of Xhosa in commercial and official signage and the use of English for social and economic reasons.