Publications

Publication details [#56833]

Schemer, Christian. 2012. Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign. Communication Research 39 (3) : 413–434.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | affect | attention | immigrant | political language

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This study discusses how initial attention to political ads on asylum law restriction, provoked negative affective reactions like fear towards asylum seekers whilst raising people’s attention to ensuing political ads.