Publication details [#56833]

Schemer, Christian. 2012. Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign. Communication Research 39 (3) : 413–434.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


This study discusses how initial attention to political ads on asylum law restriction, provoked negative affective reactions like fear towards asylum seekers whilst raising people’s attention to ensuing political ads.