Publications
Publication details [#56853]
Atkinson, David and Mairead Moriarty. 2012. ‘There's no excuse. Speak Catalan!’– the marketing of language acquisition to mobility students. International Journal of Applied Linguistics 22 (2) : 189–204. 
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Wiley-Blackwell
Journal WWW
Annotation
This paper reveals how Intercat, a website drafted particularly to market Catalan language acquisition to tertiary level mobility students, exhibits strains between the commodification of language and nation(hood) language ideology types.