This paper offers a politolinguistic analysis of four ‘state of the nation’ speeches delivered by the Hungarian Prime Minister Viktor Orbán between 1999 and 2002. The analysis focuses on the ways in which Orbán’s self-representation, his discourse strategies and the tone of the speeches changed in response to changes in the ideological background over the four years in question. The findings demonstrate that Orbán’s voice was most active in the pre-election speech of 2002, that he had become increasingly interpellative (in the Althusserian sense) over this period and that he increasingly tried to conversationalize the dominant ideology.