This work analyzes, within the theoretical and methodological framework of discourse analysis, the main elements of humor in the media which spread as strategies to capture the audience in Spanish television programs. Humor is hereby understood as an intentional act formed of expository and linguistic procedures and capable of producing effects of collusion between the media and its audience, thanks to the role played by ludus as a means to conceive the communicated media information reality. Media information humor is a parody genre which takes real news and uses them in a humorous way. This is carried out by a stereotyped conversational structure which relates serious information and its humorous treatment. This new context supplies with a target to be made fun of. Everything is allowed within this communicative frame and everything can be played with, consciously and intentionally.