This article offers an empirical analysis of impoliteness and mock-impoliteness in colloquial Russian conversation by examining the ways in which interlocutors produce and display an orientation to impolite and mock-impolite utterances. The corpus consists of recorded video from naturally occurring talk-in-interaction from the Russian reality television show Dom Dva ‘House Two’. It is argued that both, first-order, participant-constructed and second-order, analyst-constructed approaches to politeness and impoliteness studies can, and should, be used to inform one another. This paper uses both approaches in order to analyze the specific ways mock-impolite and impolite turns are designed linguistically (through lexical items, turn structure and prosody) and paralinguistically (through laughter, pauses and body language). Further, it examines how these turns are discursively co-constructed by the interlocutors.