Publications
Publication details [#57366]
Bassols, Margarida, Anna M. Torrent and Anna Cros. 2013. Emotionalization in new television formats of science popularization. Pragmatics 23 (4) : 605–632.
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
International Pragmatics Association
Journal DOI
10.1075/prag
Annotation
This study discusses how the mediatization of (scientific) knowledge in Spain, especially via innovative television formats and their pluri-locutionary discourse nature and emotionalization strategies, reduces audience fear by clarifying world knowledge.