Publications
Publication details [#57408]
Pennock-Speck, Barry and Maria Milagros del Saz-Rubio. 2013. A multimodal analysis of facework strategies in a corpus of charity ads on British television. Journal of Pragmatics 49 (1) : 38–56.
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Elsevier
Journal WWW
Annotation
This qualitative multimodal study explores the codification of verbal and non-verbal politeness strategies in a sub-corpus of five charity commercials emitted on British television. It advocates further research on the interaction between verbal and non-verbal communication, particularly as to politeness studies.