Publication details [#5742]

Kress, Gunther R. and A.A. Trew. 1978. Ideological transformation of discourse: Or how the 'Sunday Times' got 'its' message across. Journal of Pragmatics 2 (4) : 311–329.
Publication type
Article in journal
Publication language


K. and T. use an example text and a re-writing of it according to 'clarity rules', to show that the occurrence of specific syntactic structures is ideologically significant. Thus it is demonstrated how linguistic theory can be used as a means of reliably grasping the ideological characteristics of discourse.