Publications

Publication details [#57422]

Lam, Phoenix W.Y. 2013. Interdiscursivity, hypertextuality, multimodality: A corpus-based multimodal move analysis of Internet group buying deals. Journal of Pragmatics 51 (1) : 13–39.

Publication type

Article in journal

Publication language

English

Keywords

discourse type | genre | hypertext | internet | sales encounter

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This novel corpus-based multimodal move analysis reveals how Internet group buying deals (from Hong Kong) are rhetorically organized via the interaction between multimodal resource selection, interdiscursive element mixing, and hypertextual link use.