Publication details [#57441]

St. André, James. 2013. How the Chinese lost ‘face’. Journal of Pragmatics 55 (1) : 68–85.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher


This article discusses ‘face’'s historical (Chinese), negatively connotated roots, attempts to whitewash the term (in English) in the 1940's, Goffman's separation of term and roots in the 1950s, and the controversy since the 1970's on the suitability of its use as a universal in linguistics (given its link to orientalist discourse and translation/meaning issues).