Publications

Publication details [#57460]

Ivanova, Olga. 2013. Constructing social norms: The pragmatics of multimodal quotation boundaries in spoken Swahili. Journal of Pragmatics 57 (1) : 82–99.

Publication type

Article in journal

Publication language

English

Keywords

language and society | media language | pragmatics | quotative | spoken language

Language as a subject

Swahili

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This study argues that the coordinated use of verbally unframed quotations with imperative verbs consitutes a strategy enabling Swahili speakers to present a personal stance as a societal moral norm, thus adding to social normativity construction via media discourse.