Publication details [#57526]

Crespo-Fernández, Eliecer. 2013. Words as weapons for mass persuasion: dysphemism in Churchill's wartime speeches. Text & Talk 33 (3) : 311–330.
Publication type
Article in journal
Publication language
Place, Publisher
De Gruyter


Drawing on Lakoff and Johnson's conceptual metaphor theory and Charteris-Black's critical metaphor analysis, this paper discusses how Churchill's clever use of mass persuasive wartime speech dysphemism (over the period 1940–1941) is closely linked to his overall political target of inspiring courage and confidence in his fellow countrymen.