Publications
Publication details [#57546]
Cook, Haruko Minegishi. 2013. A scientist or salesman? Identity construction through referent honorifics on a Japanese shopping channel program. Multilingua 32 (2) : 177–202.
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
De Gruyter
Journal WWW
Annotation
This article examines how Japanese referent honorifics add to participant identity construction (here of scientist or salesman) in a Japanese TV shopping channel program. Referent honorifics do not merely twin already existing social realities.