Publications

Publication details [#57548]

Dickel Dunn, Cynthia. 2013. Speaking politely, kindly, and beautifully: Ideologies of politeness in Japanese business etiquette training. Multilingua 32 (2) : 225–245.

Publication type

Article in journal

Publication language

English

Keywords

business language | honorific | ideology | politeness | speaker

Language as a subject

Japanese

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/MULT/html

Annotation

This study of Japanese politeness as language ideology, unveils how local politeness constructions -in this in case Japanese business etiquette training- can serve broader strategic goals, -in this case positive corporate image-building-.