Publication details [#57607]

Weyers, Joseph R. 2013. Do consumers distinguish between verb forms in written advertising? Verbal voseo and tuteo in Montevideo, Uruguay. International Journal of the Sociology of Language 2013 (224) : 25–41.
Publication type
Article in journal
Publication language
Place, Publisher
De Gruyter


As Montevidean consumers in general -and youth even more regularly- are used to see vos in written advertising, in many cases they distinguish that form of address, irrespective of advertisers' intention.