Publications

Publication details [#57710]

Yoong, David and Rachel Tan Hooi Koon. 2013. ‘This is not gambling but gaming’: Methods of promoting a lottery gaming company in a Malaysian daily. Discourse & Society 24 (2) : 229– 247.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | game theory | journalism | moral argumentation | newspaper report

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper discusses how a Malaysian lottery company has managed to brand its stigmatised gambling activities as 'gaming' in a Malaysian daily. The false positive links in this promotion campaign suggest journalistic and editorial integrity may be compromised.