Publications
Publication details [#57821]
Yashiro, Kyoko, Tomoko Yoshida and Yuka Suzuki. 2013. Intercultural communication skills: What Japanese businesses today need. International Journal of Intercultural Relations 37 (1) : 72–85.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
This study explores intercultural communication skills required by modern Japanese businesses. Besides a need for overall training, respondents mention capacities constituting a blend of “Japanese” and “Western” concepts. The responses finally fit the Brislin and Yoshida's (1994) framework, extended with “attitudes.”