Publication details [#57889]

Mugford, Gerrard. 2013. Foreign-language users confronting anti-normative politeness in a Mexican university. Intercultural Pragmatics 10 (1) : 101–130.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
De Gruyter


This article explores how French and German exchange students at a Mexican university address and tackle the use of the usually offensive Spanish word güey. Results suggest that students grasp the friendly intention underlying the use of anti-normative politeness yet fail to wholly value “positive politeness” (Brown and Levinson 1987), a vital quality of Mexican interpersonal language use.