Publication details [#57895]
Rogers, Margaret and Khadidja Merakchi. 2013. The translation of culturally bound metaphors in the genre of popular science articles: A corpus-based case study from Scientific American translated into Arabic. Intercultural Pragmatics 10 (2) : 341–372.
Article in journal
Language as a subject
This article reviews research on a specific cultural problem in modern English-Arabic translation, viz. Pedagogical metaphors in popular science articles. A set of translation strategies is deployed to meet the cultural presumptions and experience of the Arab readership, pointing out that popular science varies culturally.