Publications
Publication details [#57960]
Luk, Jasmine C. M. 2013. Bilingual language play and local creativity in Hong Kong. The International Journal of Multilingualism 10 (3) : 236–250. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This article examines the growing use of visual bilingual English-Chinese texts at the Hong Kong societal level for playful outcomes, as a result of local creativity. Three diverse bilingual language play strategies can be discerned: visual parody, semantic enrichment and phonological/lexical crossover.