Publications
Publication details [#58087]
Conradie, Marthinus. 2013. The commercial value of history: A relevance theoretical analysis of historical signs in print advertisements. Language Matters: Studies in the Languages of Africa 44 (1) : 164–178. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
Using a relevance theoretic framework, this paper explores intertextuality, especially in print advertisements, focusing on determining or intensifying relations between the advertised product on the one hand and an intertext historical text on the other.