Publications
Publication details [#58088]
Conradie, Marthinus. 2013. Reason-tickle patterns in intertextual print advertising. Language Matters: Studies in the Languages of Africa 44 (2) : 5–28. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper explores how the tickle intertextuality strategy has been mixed with other tickle and/or reason patterns in 120 print ad headlines and subtexts, by focusing on product/logo placement and rational (reason) versus emotive (tickle) claims.