Publications
Publication details [#58106]
Chang, Roland and Yah-Huei Hong. 2013. To click or not to click? A study of the innovation resistance of political emails. Chinese Journal of Communication 6 (3) : 305–324. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study reveals that negative judgment and perceived intermission explain Taiwanese 2009 local election voters' resistance towards innovative politically-related emails. In addition, both of the above factors affected people's attitudes toward opening future political emails.