Publication details [#58109]

Mishra, Smeeta, Mathukutty M. Monippally and Krishna P. Jayakar. 2013. Self presentation in online environments: a study of Indian Muslim matrimonial profiles. Asian Journal of Communication 23 (1) : 38–53.
Publication type
Article in journal
Publication language
Place, Publisher


This study reveals that both men and women in online Indian Muslim matrimonial ads abide by traditional cultural (gender role expectations; caste identifications) and religious values (though external religiosity demonstrations are rarely underlined), and highly value the physical feature of a light skin.