Publications
Publication details [#58140]
Salas Valdebenito, Millaray. 2013. Image repair discourse of Chilean companies facing a scandal. Discourse & Communication 7 (1) : 95–115. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
Annotation
This paper explores post-crisis public corporate image repair statements of 12 Chilean companies. The key image repair strategy appears denial, whilst a secondary narrative of companies’ common sense, good moral character, and benevolence is obtained via the (ab)use of linguistic and pragmatic tools.