Publications

Publication details [#58150]

Koskela, Merja. 2013. Same, same, but different: Intertextual and interdiscursive features of communication strategy texts. Discourse & Communication 7 (4) : 389–407.

Publication type

Article in journal

Publication language

English

Keywords

audience | communicative style | genre | intertextuality | organization

Place, Publisher

SAGE Publications

Annotation

This paper explores kinds of textual and discursive (inter)connections within a genre system and across its borders, using several communication strategy texts issued by two Finnish insurance companies.