Publication details [#58151]

Ademilokun, Mohammed and Rotimi Taiwo. 2013. Discursive strategies in newspaper campaign advertisements for Nigeria’s 2011 elections. Discourse & Communication 7 (4) : 435–455.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


This paper examines the discursive strategies employed in some newspaper campaign (peak period) adverts for Nigeria’s 2011 elections in order to disclose the ads' socio-political motives and messages.