Ethnic slurs have newly increased interest in philosophy of language. Consider 'Yao is Chinese' (1) and 'Yao is a chink' (2). This study asserts that (1) and (2) share the same official content, and tell the same thing, but diverge in cognitive significance (cfr. multipropositionalism, Korta and Perry, 2011). It is claimed that slurs carry linguistic meaning as type indicating that the denoted group (e.g. Chinese) is detestable because it is that very group, which is conventionally implicated. Particular biases slurs transfer are not semantically beared, and cannot be distinguished via mere semantic skills. This work accounts for slurs in propositional attitudes, and for the fact that the expression ‘Yao is not a chink, he is Chinese’ is not a discrepancy.