Publications

Publication details [#58362]

Oversteegen, Leonoor L. and Joost Schilperoord. 2014. Can pictures say no or not? Negation and denial in the visual mode. Journal of Pragmatics 67 : 89–106.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | cognition | denying | negation | pictorial representation

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

Using insights in visual communication and cognition science, this study examines the opportunities for visually conveying negation and/or denial. Based on this analysis and an empirical pilot study of a series of ads, this study confirms that pictures can say ‘no’.