This study explores viewer detection of interviewee-directed irony and viewer beliefs on interviewee irony detection and interpretation in Israeli political news interviews, using media studies and pragmatic studies of irony, focusing on the audience's susceptibility to keying as a potential help in irony recognition. Generally audiences ascribe irony discovery to the interviewees unless they miss apposite contextual knowledge. It may be proposed that the powerful factor for irony identification is allotting a non-grave keying to the situation.