Publications
Publication details [#58446]
Mackay, Robert. 2014. The clichéd juxtapositions and pleasing patterns of political advertising. Language & Communication 37 : 100–119. 
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Elsevier
Journal WWW
Annotation
This study handles the subsequent problem: advertising at large – and current U.S. political campaign ads in particular – employ juxtaposition that is concurrently efficient and clichéd. Our incidental comprehension of cliché though is deficient to illuminate political advertising.