Publications
Publication details [#58454]
Alonso Belmonte, Isabel and M. Dolores Porto. 2014. From local to global: Visual strategies of glocalisation in digital storytelling. Language & Communication 39 : 14–23.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
This study examines the function of images in digital story-structuring and their role in global meaning construction from personal experiences. Images are shown to play an important role as evaluative devices via which local, culturally proper aspects in digital narratives connect with a global viewpoint for a universal audience. The employed methodology is a blend of the Labovian narrative schema (1972) and a multimodal – chiefly visual – analysis (Kress and Van Leeuwen, 1996).