Publication details [#58473]

Rowsell, Jennifer. 2014. “The mood is in the shot”: the challenge of moving-image texts to multimodality. Text & Talk 34 (3) : 307–324.
Publication type
Article in journal
Publication language
Place, Publisher
De Gruyter


Using Kress' multimodal framework (2010), this paper discusses two filmmakers' logic and practices of utilizing multiple modes' opportunities to emotionalize moving-image texts, challenging text and multimodality concepts.