Publications

Publication details [#58473]

Rowsell, Jennifer. 2014. “The mood is in the shot”: the challenge of moving-image texts to multimodality. Text & Talk 34 (3) : 307–324.

Publication type

Article in journal

Publication language

English

Keywords

emotion | film | meaning, production of | multimediality | text, production of

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/TEXT/html

Annotation

Using Kress' multimodal framework (2010), this paper discusses two filmmakers' logic and practices of utilizing multiple modes' opportunities to emotionalize moving-image texts, challenging text and multimodality concepts.