Publications

Publication details [#58481]

Adendorff, Ralph and Jade Smith. 2014. The creation of an “imagined community” in readers' letters to the Daily Sun: an APPRAISAL investigation. Text & Talk 34 (5) : 521–544.
Publication type
Article in journal
Publication language
English
Place, Publisher
De Gruyter

Annotation

This study employs the APPRAISAL framework (Martin and White, 2005) to explore the formation of an imagined community (Anderson, 1983) [of readers] in ten of the South African Daily Sun's editor-selected “[reader] letters of the day”. The cumulative impact of the APPRAISAL strategies indicates the advisory nature of this imagined community, and promotes a sense of neighborly help. Targeted audiences are literate, black, first-time tabloid readers.