Publication details [#58546]

Lamarre, Patricia. 2014. Bilingual winks and bilingual wordplay in Montreal's linguistic landscape. International Journal of the Sociology of Language 228 : 131–151.
Publication type
Article in journal
Publication language
Language as a subject
Place, Publisher
De Gruyter


Though novel Québec legislation has promoted French in Montreal's linguistic landscape (LL) as to public and commercial signage, a number of commercial signs considered witty “bilingual blinks” evade legislation in a bilingual French-English wordplay, clearly designed for a population with the required language abilities to grasp the wink.