Publication details [#58672]

Jaakola, Minna, Maija Töyry, Merja Helle and Tiina Onikki-Rantajääskö. 2014. Construing the reader: A multidisciplinary approach to journalistic texts. Discourse & Society 25 (5) : 640–655.
Publication type
Article in journal
Publication language
Place, Publisher
SAGE Publications


To collate the link between journalists' deliberate goals and their produced texts, this paper elaborates the concepts of an intended ‘model reader’ (of a media concept) and a ‘construed reader’ (as analyzed from -in casu Finnish third-sector magazine- texts).